A Handbook that Explores Neurodiversity

Universal Music has distributed its first handbook for supporting neurodiversity in creative enterprises. Planned by Manchester-based agency Music, the guide named ‘Creative Differences’ takes a gander at individuals’ encounters with aspects of neurodiversity (ND). Including ASD, ADHD, Tourette’s, dyslexia, dyspraxia and dyscalculia, and uses them to encourage organisations on the best way to be more neurodiverse-accommodating.

Creative Differences and Neurodiversity:

On the seventeenth of January, Universal Music UK distributed a handbook, “Creative Differences”. The manual is a result of Universal Music UK’s Creative Differences Project. A venture they dispatched to improve inclusivity inside the organisation. As a component of the task, Universal Music UK researched to track down a practical manual to help them in making upgrades. When they didn’t discover one, they chose to make their own.

The handbook investigates ASD, ADHD, dyslexia, dyscalculia, dyspraxia and Tourette Syndrome explicitly. “We accept an ideal approach to thrive in our steadily changing industry is to make a group that genuinely mirrors the fantastic variety of our artist roster and society. While progress has been made in numerous spaces, there has been little investigation around the significance of neurodiversity,” clarified David Joseph, Chairman and CEO of Universal Music UK.

Universal Music took the following institutes’ help to begin their research on the needs of individuals who have neurodiverse attributes. An Autism Research Center, Cambridge University, and The Future is Neurodiverse and Tourette’s Action

Universal Music researched three stages:

  • Desk research.
  • Reviewing existing works and assembling data from specialists.
  • Interviews with neurodiverse representatives and independent laborers across the business and quantitative reviews.

Ten hindrances, alongside proposals to beat them, were distinguished and structured at the core of the Creative Difference handbook.

Some of the barriers identified include the following:

  • A low degree of mindfulness and comprehension about neurodiversity in the work environment.
  • An absence of correspondence and support for tending to the necessities and strengths encompassing neurodiversity.
  • The kinds of conditions and how changes to the working environment can be stress-inducing.

The handbook of Creative Differences could eliminate these boundaries in an assortment of ways:

  • Providing staff training.
  • Ensure standard and fair lines of correspondence are kept open with administrators and HR personnel.
  • Discuss with people how to best tailor the workspace to their necessities.
  • Flexibility around the job application process.
  • Neurodiversity mindfulness training for all representatives.
  • Buddy system to assist new representatives with exploring unwritten social standards.

Creative Differences Embracing Neurodiversity at Workplace:

Creative Differences is a handbook for accepting neurodiversity in innovative ventures. It has been intended to bring light issues and exhibit basic, pragmatic arrangements that organisations can adapt for their workplace. These arrangements envelop areas like enrollment, mentorship, and career progression.

“While progress has been made in numerous spaces, there has been little investigation around the significance of neurodiversity. We searched for an operating manual to assist us with doing what was required. At the point when we were unable to discover one, we chose to make one and offer it.” said David Joseph CBE, Chairman and CEO of Universal Music UK.

Creative Differences features the need for neurodiverse approaches and practices in the working environment to permit everybody to thrive and perform as well as could be expected. Various personalities see different answers for a particular issue creating diverse solutions.

Manchester-based creative consultancy Music has designed a handbook representing how managers in the creative business can more likely help neurodiverse employees. The project, named Creative Differences, was commissioned by Universal Music UK. The handbook clarifies that while neurodiversity is greatly esteemed in creative spaces, not many working environments have conditions and practices for ND employees to flourish.


#CreativeDifferences. (2020, January 16). Retrieved April 14, 2021, from https://www.umusic.co.uk/creative-differences

BITE fuel your Imagination: Universal music release a handbook for EMBRACING neurodiversity in the creative industries. (2020). Retrieved April 14, 2021, from https://www.creativebrief.com/bite/universal-music-release-handbook-embracing-neurodiversity-creative-industries

Brewer, J. (2020, January 23). Creative differences: A guide to making neurodiverse-friendly workplaces. Retrieved April 14, 2021, from https://www.itsnicethat.com/news/creative-differences-handbook-universal-music-publication-230120

Creative Differences – Neurodiversity in the Creative Industries. (n.d.). Retrieved April 14, 2021, from http://www.accessconsultancy.ie/creative_differences_neurodiversity_in_the_creative_indictries

Franklin, N. (2020, February 18). Universal music publishes new guide to neurodiversity in the workplace. Retrieved April 14, 2021, from https://workplaceinsight.net/universal-music-publishes-new-guide-to-neurodiversity-in-the-the-workplace/

News, D. F. (2020, January 17). Universal music launches Neurodiversity handbook. Retrieved April 14, 2021, from https://dyspraxiafoundation.org.uk/universal-music-launches-neurodiversity-handbook/

Why universal music is backing neurodiversity. (2020). Retrieved April 14, 2021, from https://www.musicweek.com/labels/read/why-universal-music-is-backing-neurodiversity/078640

cass counselling austism and neurodiversity

Get in touch with CASS

We would love to hear from you, so please get in touch for an informal chat to see how we can work together.